Cloud enables small businesses (SMBs) to innovate faster, engage better with clients and compete on a global scale. Increasingly companies are moving core elements of their business to the cloud via hybrid implementations, delivering on speed, flexibility and customer engagement, but also integrating securely and seamlessly with existing systems of record. Because of these factors, cloud is being embraced at record rates. According to The SMB Group, 92 percent of SMBs are now using at least one cloud solution. Here are three reasons why:

1. Better insight and engagement

In a world awash in data, 54 percent of leading organizations use analytics to derive insights from big data, helping them target customers and product opportunities more effectively. As the focus of business decision makers shifts from cost efficiencies in back-office systems to improvements in systems of engagement, cloud is increasingly seen as the most effective means of forging a tighter link with customers. It allows companies to bring together massive and varied sets of data to analyze for more actionable customer insight.

2. Speed

Fifty-two percent of leading organizations turn to cloud to drive innovation. No more waiting to make the cut on the IT department’s long list of priorities. Companies that rely on cloud infrastructure are now able to streamline their product or service across an extraordinary geographical boundaries as to boost sales.  For the first time, small as well as large organizations are given the tools in order to market and deliver their product: regionally, nationally, as well as overseas.

3. It grows with you

Cloud users can pace their investments, avoiding big up-front capital outlays, paying monthly as the business scales. Companies of all shapes and sizes are now able to offer their product across previously unprecedented boundaries as the size and revenue of their operations expand.

Whether you’re a startup, a large corporation or anything in between, if you're looking for better insight, more engaged clients, faster innovation and global scale, consider exploring cloud solutions and get a step ahead of your competition.