Businesses Power Up Rewards Programs with Gamification
Business Solutions Gamification, the newest loyalty industry buzzword, has caught on due to heightened engagement companies are enjoying by incorporating gaming into non-game contexts.
This multi-billion dollar industry is on its way to territory it’s never been before. “It’s on the verge of growing in incredible proportion over the next 20 years,” says Paul Gordon, the senior vice president of sales at Rymax Marketing Services, Inc., “simply because you have a different audience that is savvy now in terms of smart devices. You’ve got different ways to deliver the information to them, and you’ve got different ways to engage them.”
Choose your difficulty
Businesses have to find creative ways to deliver their message and engage consumers. When a company begins offering a rewards program, it first needs to give consumers bonus points for enrolling. “You give them a little skin in the game,” Gordon sums.
"A program has to have different levels with various price points and have products that resonate with the audience."
While it can’t be too challenging or time-consuming, at the same time the program has to be exciting enough for consumers to play. “People always have to be within reach of that next level,” adds Gordon. “It drives them on to get even more things.”
Don’t overdo it
Programs that offer a gigantic payoff that you work for all year generally aren’t successful. “You have to give them something attainable pretty quickly to get them into it,” says Gordon. A program has to have different levels with various price points and have products that resonate with the audience.
“Not everything has to be a 42-inch TV,” he continues. “There are a lot of good desirable products that fall within the $25 price range for someone to put in their program. We live in a 100 percent branded society.”
People don’t want knockoffs or last year’s model; they work hard and want what’s desirable now —and that’s the most important part of the product selection. Says Gordon: “This is where the future is.”