Dan Gloede

CEO, Belly

“It’s about having the currency of goodwill with a customer that provides you the confidence to know you can incentivize and drive their behavior in a certain way.”

John Bartold

Senior Vice President of Loyalty, Epsilon

“We seek mutual value in our personal relationships based on intimacy and knowledge we share and how the intimacy converts to mutual benefit.”

Bill Linehan

Executive Vice President & Chief Marketing Officer RLHC

“Go for the path of least resistance. Skip the tiered programs and looks for ones that directly award your patronage.”