Everything from small purchases like your morning coffee to purchases on a larger scale like flights probably have incentives attached to them so you return and remain loyal to a certain brand. It’s important to be a savvy consumer so you can take advantage of rewards that will save you money and enhance your experience with brands that you like. 

A personalized approach

So how do you begin to reap the benefits? The good news is that a lot of brands are doing all they can to engage you as the consumer and create relevant offers and promotions. And not all incentives are purchase-based, so it is advantageous to be aware of the variety of action you can take. 

"While brands work tirelessly to retain your allegiance by making it easy for you to opt-in to a tailored experience, the loyalty program game is ultimately in your hands."

For example, activities such as filling out user-profiles, “liking” the brand page on Facebook, or interacting with the brand on Twitter can all yield rewards. Companies such as Walgreens even give you points for healthy behavior. And the more information you provide with these activities, the more a brand can tailor your experience and personalize offers that will save you money. 

Consider the importance of understanding a points system when it comes to larger purchases like flights. Many airlines offer points that customers can accumulate in order to purchase and save on future flights. These points, however, aren’t all given for the same reason. Some airlines reward for number of miles flown, while others reward based on dollar amount spent on flights. Delta and United Airlines passengers have traditionally earned points based on number of miles flown, but look for these companies to join carriers like JetBlue and Southwest in rewarding passengers based on dollar amount spent in 2015.

All in all, while brands work tirelessly to retain your allegiance by making it easy for you to opt-in to a tailored experience, the loyalty program game is ultimately in your hands. Remember to weigh the benefits of earning rewards against the value of your time and information before deciding to engage wholeheartedly with a brand. Stay informed, share strategically, and know how to get rewarded for certain activities to get the most out of your favorite brands. It’s a two-way street.