Millenial moms represent a powerful, growing demographic segment of the United States and yet, 45 percent feel overlooked by retailers and feel like marketing campaigns aren't being geared towards them.

This is a huge wake up call for marketers who can seize this untapped opportunity. 

Six things to know about the purchasing power of millennial moms

6 things to know about the purchasing power of millennial moms - See more at: http://www.loyaltyandrewardsguide.com/loyalty-programs-and-millennial-moms-the-untapped-opportunity#.UzNl4l7TZTX
  1. Millennial moms have 3.4 social network accounts. Other moms are on only 2.6 social network accounts.
     
  2. Millennial moms spend 17.4 hours on social networks each week. All other moms spend 13.5 hours a week on social networks.
     
  3. Seventy four percent of millennial moms indicated those in their networks regularly seek opinoins before making a purchase decision.
     
  4. Ninety percent of millennial moms use social channels to share information on several key topics such as retail, apparel,and food and beverage.
     
  5. In the next five years, millennials will outspend Baby Boomers.
     
  6. Still, 45 percent of millennial moms feel like marketing campaigns aren’t geared towards them and feel overlooked by retailers.