It’s a digital world. However, the firm handshake from a prospective client, the touch of a product about to hit the market, the peer-to-peer exchange of ideas working to solve a big issue—none of these can be delivered to an inbox or posted to a social news feed.

Real talk

A recent survey of more than 2,000 businessmen and women revealed that 47 percent of professionals believe they have lost a contract or a client because they didn’t have enough face-to-face meetings.

Forty-seven percent of professionals believe they have lost a contract or a client because they didn’t have enough face-to-face meetings.

It’s not just about meeting with existing clients and signing new contracts, though. The face-to-face industry lays the foundation for career growth. It’s where casual meeting, greeting and handing out business cards translate to hiring new candidates, finding new collaborative minds and acquiring life-long mentors.

The digital world will continue to transform the ways we can stay connected, but those connections need more than a Wi-Fi signal and a webcam to come to life.