Advances in cloud, mobile and social technologies have forever altered the nature of work. Where work used to be a solitary pursuit, productivity is now based around teamwork. Some teams work within the same office, while others span different locations and time zones, but regardless, great teamwork requires great communication.

An emerging need

Whether it’s a quick instant message, a call, or a scheduled meeting with video calling and content sharing, people need modern ways to communicate. At the same time, people want to use the same familiar, user-friendly apps at work as they do in their personal lives.

The need to empower people with modern ways to communicate and digitally collaborate will only grow. An Intuit study projected that 40 percent or more of the U.S. workforce will be made up of contingent or independent workers by 2020.

As a result, employees will increasingly need collaboration technology that enables them to connect with people inside and outside their organization. At the same time, many companies will turn to the cloud as they seek to replace their legacy meeting and phone systems with innovative services built in the cloud.

“... only 18 percent of information workers actively use conferencing tools that enable rich experiences like video and content sharing.”

Integrating new media

People spend nearly a third of their time at work in meetings, yet only 18 percent of information workers actively use conferencing tools that enable rich experiences like video and content sharing.

When you consider that nonverbal signals account for nearly 90 percent of the messages we receive during interpersonal communication, it’s clear that moving to modern communication tools can have a dramatic impact on productivity and collaboration.

Many organizations currently pay for multiple conferencing solutions and still use legacy PBX phone systems. With an integrated audio-visual system in their office suite, businesses can now simplify their infrastructure with one cloud platform for meetings and voice, ultimately reducing the cost, complexity and effort of maintaining legacy phone and conferencing systems.

Having voice and video meetings naturally integrated with the productivity tools people use every day, like email, calendaring and document collaboration is the key to keeping increasingly mobile teams seamlessly connected.