Will Your Next Meeting Engage Millennials?
Business Solutions With numerous newsfeeds competing for our ever-shrinking attention spans, planning a compelling meeting for today’s professionals has never been more challenging—or vital.
Meetings and events continue to connect attendees to new business opportunities, deliver industry-leading education and foster alignment on strategic objectives.
But there are a number of obstacles standing between you and a meeting that captivates, stirs engagement and ultimately provides value. Successful organizers consider four “E’s”:
Engage. Involve attendees long before your upcoming event. Social media has made it easier than ever to share news and provide value to them.
Equip. Identify the intended ROI for your stakeholders and then ensure that every part of the meeting delivers on that ROI.
Empower. Encourage attendees to share their experiences and key takeaways from your meeting.
Easy to digest. Research has concluded that Americans’ focused attention span continues to decrease. Currently, 8 seconds is the norm, down from 12 in 2000. Think about all components of your meeting in bite-sized formats.