Smartphones and tablets are everywhere and mobile internet usage is already poised to overtake that of desktops.  When this happens, only those businesses prepared to take advantage of the mobile world will be on the winning side.

Cross-platform

A mobilized website is a good starting point for companies. In this day and age, it is no longer acceptable to simply serve up the desktop version of a site to smartphones and tablets. Most companies get this and have already optimized their site for internet browsing on handheld devices.  Mobile sites make it easy for customers to locate information about a company’s products and services during the research phase. Mobile apps, however, provide a means for companies to engage customers and turn one-time shoppers into loyal repeat buyers.

"Mobile apps provide a means for companies to engage customers and turn one-time shoppers into loyal repeat buyers."

But what many companies fail to realize is that creating a mobile app simply to create an app will not bring about the desired results. App development, just like any other aspect of business, requires a strategy in order to be effective.

Creating a better consumer experience

Mobile apps are not about the company, they are about the user. People are not clamoring for another icon on their home screens and it’s still relatively common for apps to get downloaded, used once, and then removed by the user.  Successful mobile apps, ones that people want to use again and again, have three things in common – they solve a problem; deliver a great user experience; and include features today’s mobile-savvy users have come to expect.

Most companies understand their mobile app needs to be useful. What they don’t take into consideration is given the choice between two apps that solve a similar problem; user experience and functionality are the key differentiators. This is where many organizations struggle. For example, developing high-quality apps that run on one of the top three mobile platforms – Android, iOS, and Windows Phone – requires a deep understanding of the unique native languages of each operating system. Most companies simply lack the knowledge or experience required to develop a mobile app that users will want to download and enjoy accessing over and over.

A new approach

Since the central activities of most businesses don’t include development of mobile applications, partnering with experts is often the most effective and cost-friendly approach. Their knowledge and experience can help ensure easily avoidable mistakes are not made.  But selecting the right partner can be just as challenging as developing a mobile app.  Client experience, depth of understanding user behavior, mobile design and development expertise, and the success and popularity of apps already created are crucial considerations. 

As companies prepare their businesses for the mobile stampede, it’s crucial that their efforts are worthwhile.  Every resource spent on developing a mobile app that isn’t adopted is wasted, making it crucial your mobile strategy clicks with customers.  Partnering with an experienced mobile app development company can help you deliver superior quality apps that engage customers and result in lasting customer loyalty.