From job boards to aggregators and career sites, job seekers have more search tools at their disposal than ever before, making it necessary for employers of all sizes to cultivate a standout presence online.

What job-hunters want

With over 64 percent of applicants surveyed in a 2015 Candidate Experience Awards Report citing they found career sites helpful when researching a company, employers are thinking outside the box and implementing technology never before used in the human resources space. From immersive photos and aerial footage to interactive job maps and parallax scrolling, career sites are more than just static, “click here to apply” pages of the past.

Each component of a career site ties into the candidate experience and acts as a built-in screening process, as job seekers are now able to view an employer’s corporate culture and determine if they would be a good fit prior to applying. International employers like Mohawk Industries and Unilever are embracing technology in the form of drone footage of the company’s campus, 360-degree images of the office space and point-of-view footage that simulates first-hand experience of a day in the life of an employee.

 “Employers are utilizing design trends like parallax scrolling to better engage job seekers and improve the overall candidate experience.”

Improving career sites

Aside from content creation, technology is also playing a role in career site functionality. Replacing the traditional website design, employers are utilizing design trends like parallax scrolling to better engage job seekers and improve the overall candidate experience. These designs add depth to the career site and simulate a 3-D effect as the job seeker scrolls down the page.

As the importance of candidate experience grows among the talent acquisition community, employers will continue to experiment with technology that attracts qualified talent to create larger pipelines and improve time-to-fill metrics.

“We’ve seen the importance of candidate experience grow among the talent acquisition community,” commented Paul White, Senior Director of Talent Acquisition at Mohawk Industries. “To share our story, we will continue to experiment with technology that attracts qualified talent to create larger pipelines and improve our time-to-fill metrics.”

Without even realizing it, a career site provides job seekers with an authentic first impression and can be the determining factor in whether or not a potential candidate initiates the apply process or navigates away from the site.

It’s all about employing the right technology.