Set on the shore, and within driving distance of a full third of the U.S. population, Atlantic City seems like a natural place to hold a meeting.

A two-sided coin

Compared to popular meetings destinations like Las Vegas and Orlando, New Jersey’s resort city is thousands of miles closer to the Northeast hubs of dozens of Fortune 500 companies. Hotel rooms are in abundant supply.

But Atlantic City isn’t just convenient—it’s an exciting location. From sandy beaches and a world-famous boardwalk, to spectacular hotels, first-class restaurants and non-stop nightlife, Atlantic City is like no place else on Earth.

Looking up

Atlantic City has had its challenges, but in recent years, hoteliers and city leaders have begun to recognize that one impactful way to change the dynamic is to introduce the business traveler to the market.

Still, the city is only capturing one percent of the meetings business in the Northeast despite comparatively lower room and event rates and with a variety of options. For decades, the leisure traveler has been Atlantic City’s main customer. But while they are still an important segment of the market, it is the business traveler’s presence and dollar that has the power to usher in a new era for Atlantic City.

Making moves

Meeting Professionals International, the largest meetings trade organization in the world, is one organization that sees the promise in Atlantic City. By hosting its 2016 World Education Congress there, they will bring over 2,000 meeting planners, suppliers and educators to Atlantic City.

It’s an exciting time to see the rebirth of this historic city by the sea, and meetings are making it happen.