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How the Auto Industry Is Speeding Into the Digital Age

Photo: Courtesy of William Bout

Greg Montero, a product manager with Identifix, a leading tech service for the industry, maps out the need for new, high-tech tools in auto shops.  

Greg Montero

Project Manager, Identifix

How has the auto shop technology landscape shifted in the last 10 years? 

The industry tools and equipment have increasingly shifted to internet or connected products. Having some information technology background will become more important. 

What should every auto shop owner know about implementing new technology in their day to day operations? 

Use IT industry standards to protect your shop and customer data. Don’t underestimate your risks of a cyber security breach of some kind.

What is the most important area that auto shops need to begin to modernize? 

Develop internal process improvements for shop efficiencies. Invest in training both management and technical training for the future. 

Many still believe auto repair to be a “dirty job.” How can we begin to shift the mindset that auto care is a highly technical and specialized profession?

Industry associations are beginning this conversation in middle schools, introducing the automotive industry as a STEM-oriented industry.

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