Business and Tech
Loyalty and Rewards
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3 Steps to Creating an Effective Customer Loyalty Program
If you’re on the receiving end of loyalty programming, how do you ensure that your own company is delivering a compelling customer experience that drives revenue?
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Going the Distance: Where Social Media Falls Short
The face-to-face meeting continues to be the bedrock of good business, and the businesses investing in it are the only ones seeing returns on investment.
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NBA Star Dirk Nowitzki on Why Loyalty Is a Slam Dunk
He may be from Germany, but Dirk Nowitzki’s feet are firmly planted in Dallas, where he stays true to his fans, his team and his family.
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Brand Loyalty in the New Age
Paul Gordon, the senior vice president of sales at Rymax Marketing Services, Inc., answers challenging questions about a challenging topic in business: customer loyalty.
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On Choosing a Tech Platform to Track Your Customer Behavior
In 2018, it takes more than a flashy billboard to engage customers. Technology is vital to that effort, but with so many tools to choose from, where do you start?
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Take the Family Traveling for Cheap With Loyalty Programs
The Bucket List Family grabbed their kids and saw the world — and with loyalty programs, so can you.
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4 Steps to Creating a Culture of Customer Centricity
Practicing customer centricity, or the idea and value of putting the customer’s experience first, will put businesses above and beyond the rest.
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How a Disability Business Certification Can Benefit Your Business
Getting a disability-owned business certification can help benefit your company and provide job opportunities to people with disabilities at the same time.
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Become a Certified Supplier Diversity Professional
Supplier Diversity Professionals (SDPs) demonstrate commitment and professional development by completing a certification program that trains individuals in the multifaceted responsibilities of their roles.
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Sourcing Diversity on the Greens
Golf is an $84 billion industry, and major PGA of America Championship events like the Ryder Cup and PGA Championship generate substantial entertainment and tourism dollars for host cities and surrounding areas each year. Accordingly, building a supply chain representative of the population is imperative for the PGA.