Business and Tech
Loyalty and Rewards
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Inclusion for All is the Future of the American Economy
Diverse business communities do better when they collaborate and lift one another up.
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Expert Tips for Building a Customer Experience that Drives Loyalty
Customers define whether a business succeeds or fails. How can a brand ensure a stellar customer experience to gain loyalty? We spoke with Janelle Estes, chief insights officer at UserTesting, to find out.
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Certify Your Diverse Business With These Programs
NaVOBA, NGLCC, and Disability:IN offer certification programs for your diversity-owned business.
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The Importance of Diversity in Business
For over 50 years, Ford Motor Company has actively worked to drive equity, diversity, and inclusion in its supply base. Two signature mentor programs, MentorME and MentorWE, support the economic advancement of diverse businesses at Ford. Support for diversity MentorME, designed as a group mentoring experience, is open to all certified minority business owners (MBEs)...
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Why Engaged Customers Are Loyal Customers
We spoke with Jennifer Trant, managing director at Exchange Solutions, for tips on how brands can build customer loyalty by going above and beyond the typical rewards program.
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The One Thing All Businesses Need to Do to Keep Customers Coming Back
Customer loyalty is about getting the customer to come back next time through excellent customer service and to make next time, every time.
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Save Big With These Coupon Tips from the Krazy Coupon Lady
Some of the biggest savings can come from the smallest budget items. The women behind the Krazy Coupon Lady offer their advice on taking advantage of coupons for significant savings.
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Trends from the “Crystal Ball” of Customer Loyalty
Empowered consumers are doing their research to see which brands should earn their trust and business. So it’s critical for businesses to recognize trends in the shifting landscape of customer loyalty.
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Julian Edelman on His Business, Fans, and Where He Finds Creativity
Julian Edelman, wide receiver for the New England Patriots, chatted with Mediaplanet about what inspires him, on and off the football field.
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Building Loyalty in the Age of Online Shopping
The retail industry is undergoing a massive transformation as new technologies and ecommerce redefine what consumers want, how they shop, and what earns their loyalty.