Jonathan Bulkeley, CEO of Pandologic, discusses the state of recruiting and all of the challenges that go into it, in addition to some tech updates.
What are the main challenges in recruitment today?
Recruiters have disparate technology platforms, which traditionally have not communicated with one another and aren’t too transparent for talent acquisition partners. We need to find end-to-end solutions.
What is programmatic recruitment? How can it change a business’ recruitment strategy?
Programmatic recruitment is effectively putting the right job opening in front of the right person at the right time for the right price. Historically, employers have been required to “pay and pray” for job applicants online, but now programmatic platforms allow employers to use AI to target potential applicants and only pay based on actual performance of those campaigns.
What’s the biggest misconception behind programmatic recruitment today?
The largest misconception about programmatic is the technology behind it. Many providers label themselves as a programmatic platform, but the reality is that their technology isn’t actually programmatic. To fully take advantage of programmatic technology, employers need to look closely under the covers and understand the technology they are adopting.
How has AI changed job advertising?
It’s giving employers, for the first time, sophisticated tools and technology platforms to spend more efficiently, target job seekers more effectively and measure ROI on advertising spend. Ultimately, that keeps publishers like Indeed and LinkedIn accountable for delivering value to both employers and job seekers.