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Renters in America

Mina Starsiak Hawk’s Tips for Maximizing Rental Appeal

Mina Starsiak Hawk | Photos courtesy of Two Chicks and a Hammer

Mina Starsiak Hawk, co-founder of Two Chicks and a Hammer, shares practical tips on upgrades, sustainability, and tenant relationships that boost rental property value and appeal.


From a renovation and home improvement perspective, what are the top features that make a rental property more appealing to tenants?

Updated kitchens and bathrooms with modern fixtures are always a draw, as are durable, easy-to-maintain flooring options like luxury vinyl plank instead of carpet. Energy-efficient appliances and smart home features, such as thermostats and keyless entry, are increasingly important to renters. Ample storage solutions, including closets, built-ins, and pantry space, make a big difference in day-to-day living. Fresh, neutral paint colors help create broad appeal, while in-unit washer/dryer or hookups are highly valued. Outdoor spaces, even small patios or balconies, also add significant appeal to a rental property.

For landlords on a budget, what are some high-impact, low-cost upgrades that can increase rental value?

Fresh paint in modern, neutral tones is one of the most cost-effective ways to refresh a space. Replacing outdated cabinet hardware and light fixtures can quickly modernize the look of a property. Curb appeal improvements like deep cleaning and minor landscaping can leave a strong first impression. Instead of replacing countertops, refinishing or resurfacing them is an affordable alternative. Updating faucets and showerheads gives kitchens and bathrooms a fresh look, while adding or upgrading window treatments provides a more polished finish.

With sustainability becoming a bigger priority, what eco-friendly renovations or upgrades would you recommend for rental properties?

Installing LED lighting and energy-efficient appliances is a great place to start. Low-flow toilets and faucets help reduce water waste, while smart thermostats improve energy efficiency. Proper insulation and weatherstripping keep energy bills down for tenants and owners alike. Using VOC-free paint also supports healthier indoor air quality, which tenants will appreciate.

What advice would you give landlords on maintaining good relationships with tenants while balancing necessary renovations and upkeep?

Being proactive with maintenance and responding quickly to repair requests is key. Open communication about upcoming renovations or changes helps build trust and keeps tenants informed. Offering incentives for long-term tenants, such as small upgrades or rent discounts for timely payments, can also encourage loyalty. Respecting tenant privacy and providing ample notice before entering the property is essential, and maintaining a fair, professional, and approachable relationship goes a long way in creating positive landlord-tenant dynamics.

If you could give one piece of advice to property managers looking to add long-term value to their rental homes, what would it be?

Invest in quality materials and regular maintenance. Cutting corners often leads to bigger expenses down the road, while well-maintained properties not only attract responsible tenants but also retain value over time.

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