Loyalty and Rewards
Expert Tips for Building a Customer Experience that Drives Loyalty
Customers define whether a business succeeds or fails. How can a brand ensure a stellar customer experience to gain loyalty? We spoke with Janelle Estes, chief insights officer at UserTesting, to find out.
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Loyalty and Rewards
A CEO Explains Why Customer Loyalty Matters, and How to Achieve It
What does customer loyalty mean to you? Customer loyalty means having a strong relationship, built on trust, with a customer. It’s a relationship that drives an individual to prefer buying from your business, even when other equivalent options exist. Many businesses think they have loyalty when in reality they simply have the cheapest option or … Continued
Loyalty and Rewards
10 Rights and Wrongs of Loyalty Programs
Why do some programs flop while others boom? Here are the 10 do’s and don’ts of loyalty and rewards.