If you’re a business that ships products, your packaging will say a lot about your company and your values.
One of the biggest culprits of pollution and negative environmental impact is plastic packaging materials. Your packaging will indicate the importance you place on protecting the environment and climate change. It is part of your overall sustainability story and your brand. In other words, how you package and ship your products is a part of how you package and market your business. It will send a message: either you care about the environment or you don’t.
Customers prefer to buy from companies that care about the environment and employees prefer to work for them. This has led to more businesses going green and a wave of innovative new eco-friendly alternatives to traditional plastic packaging materials, including biodegradable packing peanuts, corrugated bubble wrap, cornstarch packaging, seaweed packaging, recycled cardboard and paper. This has been great for the environment, but as it turns out, it’s also great for business. If you’re a business, telling your sustainability story in the right way will improve your reputation, elevate your brand, draw in new customers, attract engaged employees and promote a more sustainable ecosystem around you.