BlueTriton Brands’ ReadyRefresh is committed to bringing safe and sustainable drinking water to customers especially in the face of more natural disasters and a rise in the awareness of contaminants in local environments.
Ed Ferguson
Chief Sustainability Officer, Blue Triton Brands
“We are proud to be part of the communities in which we live and work, and while we strive to run a successful business, we also recognize that we can help communities when other water sources are unavailable.”
The 2023 Maui wildfires have been top of mind for many; it’s the deadliest U.S. wildfire in over a century. One of the less commonly reported effects of this devastation is the impact on citizens’ water supplies.
To aid in this humanitarian crisis, BlueTriton Brands sent more than 167,000 bottles of Arrowhead® 100% Mountain Spring Water to the American Red Cross. For Lahaina residents, this water will be used when access to safe water is unavailable.
Protecting communities
One of the organizations BlueTriton Brands works with is DigDeep, a nonprofit focused on solutions for the millions of people across the United States who currently live without running water. One of these communities is the Cochran colonia, outside El Paso, Texas, where dozens of families have lived for decades without piped water infrastructure. BlueTriton Brands donated funds to help launch DigDeep’s Colonias Water Project and, in December 2022, families in Cochran turned on their taps with safe, running water for the first time.
Prior to the Colonias Water Project, BlueTriton Brands donated 248,000 gallons of Arrowhead® Mountain Spring Water to DigDeep’s Navajo Water Project for distribution across the Navajo Nation to families living through COVID-19 lockdowns without running water at home. BlueTriton Brands also donated 100,000 bottles of Ice Mountain® 100% Natural Spring Water a week for four years to the residents of Flint, Michigan who were still dealing with the effects of their water crisis.
“At BlueTriton Brands, it is our business and our passion to care for water,” said Ed Ferguson, Chief Sustainability Officer for BlueTriton Brands. “We are proud to be part of the communities in which we live and work, and while we strive to run a successful business, we also recognize that we can help communities when other water sources are unavailable.”
The benefits of bottles
While tap water remains a safe and healthy hydration option for most Americans, the risk of infrastructure disruptions and other environmental contaminants looms for many. When tap water becomes undrinkable or inaccessible, bottled water can be a safe alternative that has the potential to save lives.
ReadyRefresh, BlueTriton Brands’ water delivery service, helps make it simple to access clean drinking water. ReadyRefresh delivers a wide range of beverage choices to your home or business, including 5-gallon water bottles that can be stored for an emergency or enjoyed as part of your daily routine.
Whether you live in an area susceptible to wildfires or a region that is relatively unaffected by water safety concerns, ReadyRefresh ensures you never have to worry about whether you have a clean water source. We believe people should have a choice in the water they drink, and that requires multiple, reliable ways to access safe drinking water.
To learn more, visit readyrefresh.com