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Closing the Wealth Gap

Why a Badass Money Maker Needs a Positive Wealth Mindset

In her latest book “Badass Habits: Cultivate the Awareness, Boundaries, and Daily Upgrades You Need to Make Them Stick,” best-selling author Jen Sincero says that any goal, including financial goals, begins with the right mindset.

“One of the most important things is getting into the habit of speaking about money in a positive light,” Sincero said. “I think we generally focus on the actions we take around money, increasing our incomes or investing wisely or budgeting our money. All those things are really important, but they have to go hand-in-hand with a wealth mindset.”

Sincero said many people develop a toxic relationship with money that prevents them from improving their wealth. 

“We’ve equated the desire for wealth with greed, and nobody wants to be greedy,” she said. “You’re really giving yourself permission to make money and then set about with specific ways to increase your wealth consciousness.”

You’re a badass

In her book “You’re a Badass at Making Money: Master the Mindset of Wealth,” Sincero wrote frankly about her own negative thoughts about money and what she did to turn them around. 

“The first step to getting wealth-conscious is giving yourself permission to like money,” she said. “I hired a financial coach, which scared the hell out of me because I was in debt and she was not cheap. I started a coaching business. I doubled my rates. I really hustled to get clients when I was really terrified to go up to strangers.”

As she encourages “Badass Habits,” changing your habits around money is also key. 

“Being overwhelmed is one of the key killers of starting and keeping good habits,” she said. “If you’re going to read finance books, break it down into bite-sized pieces so you don’t feel like you have a whole library of books that are going to bore you to tears. Making your habit as easy as possible.”

The pandemic has decimated many Americans’ financial plans, but Sincero hopes this moment can also afford new ways to think about wealth and income. 

“In these times, I can’t imagine some of the struggles people are having, but I want to encourage people to remember that there’s always opportunity when we get such a massive reality shift such as this,” she said. “I encourage people to look for the silver lining and also to remember that you can’t spend a lot of money right now. We really have an opportunity to save right now that we haven’t had before.”

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